The sales function is the lifeblood of every organization. It is the main driver of revenue for businesses and the central pivot around which not-for-profit activities thrive. An equipped, focused and confident sales force is required to attain set revenue targets.

The “Driving Sales Growth” Training is designed to increase the technical skill set of the sales team and help them be customer-centric in their approach to sales and sales planning. It also provides a solid bridge between corporate strategy and sales. Skills learned in this training will directly affect the confidence of the team and the bottom line of the business as targets are dissected, owned and delivered.

  • Training Topics
    • Customer-Focused Sales Planning (Brilliance on Basics of Sales, Appreciating Sales Strategy)
    • Effective Sales Presentation (Effective Presentation Skills, Persuasiveness, Hot Selling)
    • Customer Sales Research & Relations Management (Prospecting & Qualifying, Friendship in Courting the Client, Establishing Credibility)
    • Motivation, Assertiveness & Confidence (Includes How to Handle Objections)
  • Target Audience
    • Sales Supervisors
    • Frontline Personnel
    • Sales Executives.
    • The module is also available for senior executives under the Executive Development Program (EDP).
  • Key Take Outs
    • Adopt a new approach to Sales Planning.
    • Link Sales activities with corporate strategy.
    • Use goal-setting techniques to court client relationships, make cold calls, close the deal and ensure repeat business.
    • Understand and master the sales process and the key processes that enhance sales output
    • Master how to handle objections
    • Improve Sales Presentation Skills.
  • Course Materials
    • Audio CD on "How To Sell Well" by Brian Tracy
    • A comprehensive workbook on "21 Selling Techniques" with provision for personal notes
    • Book on “Effective Sales Techniques”